LEADERSHIP & DESIGN
Marketing Leader & Creative Strategist | MBA Candidate
Visual Designer | Graphic Designer | UX/UI Designer
Human-First, AI-Enabled Brand Builder
I help organizations merge storytelling, design, and AI-driven insights to create meaningful customer growth and connection.
As a designer turned strategic marketer, I’m passionate about crafting experiences that balance creativity with data. My work focuses on leading brand and marketing transformations where technology amplifies human connection.
Partner with me to design creative, data-driven brand experiences.
SOME OF MY LATEST WORK
Auto Loan Campaigns
I directed an auto loan campaign that generated a 124% increase in loan origination within one month in 2024, with +$2M monthly in Q4 2024, with 24% YoY growth in 2025. The initiative blended data-driven targeting with creative storytelling to connect with members in meaningful ways.
It reflected my marketing approach, grounded in insights, built through collaboration with business owners, and strengthened by clear communication across teams to ensure branch staff were fully trained and aligned on the promotion.
