LEADERSHIP & DESIGN
Marketing Leader & Creative Strategist | MBA Candidate
Visual Designer | Graphic Designer | UX/UI Designer
Connecting Design, Marketing, and Meaningful Experience
I’m Aaron Hartman, a Senior Designer and marketing leader focused on building brands that connect and perform.
Starting in design, I’ve grown into a strategic partner who aligns brand, marketing, and user experience to drive measurable growth. I believe strong brands are built at the intersection of insight, creativity, and disciplined execution.
Currently pursuing my MBA in Leadership and Management (expected March 2027), I’m focused on guiding teams and shaping brand experiences that remain human, relevant, and resilient in a rapidly evolving digital landscape.
Partner with me to design creative, data-driven brand experiences.
SOME OF MY LATEST WORK
Auto Loan Campaigns
I directed an auto loan campaign that generated a 54% increase in loan origination within one month in 2024, with +$2M monthly in Q4 2024, with 24% YoY growth in 2025. The initiative blended data-driven targeting with creative storytelling to connect with members in meaningful ways.
It reflected my marketing approach, grounded in insights, built through collaboration with business owners, and strengthened by clear communication across teams to ensure branch staff were fully trained and aligned on the promotion.
